80% of online clicks still come from organic traffic (unpaid search results). The ONLY way to be found in organic search results is to publish optimized content and media that is relevant to the searches. There are hundreds of steps involved with doing that effectively on your own. We've taken the liberty of bundling all of these practices into one easy to use platform and making it simple for you to publish.
That being said, the most obvious benefit of the platform is to be able to publish and position your company’s information in front of interested consumers. We’ve removed all of the complexity from the Internet and created a set of tools that allows you to publish this content easily and effectively. Your online strategy IS your business strategy. At its simplest, online effectiveness comes down to who publishes the most and the best content consistently. Your competition is not companies, it’s content!