Publish by: InvestingHouse Inc
What is Effective Online Marketing for Contractors in San Diego?
With so many companies offering online marketing and search engine optimization in san diego and across the country, it's hard for a small business to get clarity about what really works and what is a waste of money. Things like buying leads, Pay-per-click and other short term solutions work for some companies but leave others with a bad taste in their mouth.
The fact is that marketing is marketing. Whether it's online or offline, marketing is sharing your information, knowledge, benefit, value, etc with your potential consumers.
So the question becomes, how can a small business communicate its wealth of knowledge with the masses of people who are seeking that information?
The answer seems daunting until you start to define what the internet really is...
The internet, at it's most basic, is a massively powerful communication tool.
But don't fall into the trap of using the internet like a more traditional medium like TV or Radio. The internet is full of people doing research and seeking information. This has changed the way we shop into a far less LINEAR experience. Think about it. Someone may ask their friends on Facebook for a referral, then Google those companies, find a review site and call the company... without ever seeing the companies website.
This is both powerful and dangerous.
In the above example, if you put all of your eggs into the website basket, you just struck out. (mixed metaphor anyone?)
However, if you are present on those channels where the conversation is happening, and participating in them, you have a good chance of getting your message through to that consumer.
The point I am getting at is that to be effective online, you need to have a comprehensive digital strategy. Not just a website. Not just Social Media. Not just SEO. By themselves, these are just fragmented pieces of the puzzle.
In order to see the big picture, you need to have all of the puzzle pieces integrated and organized holistically into a digital business strategy.
I'm sure most of you are saying "that sounds easy" right? Probably not. There are tools out there that can help you approach this goal, and some that will even get you all the way.
At InvestingHouse, our goal is simple. It is to build the technology that makes this not only possible, but simple. It is to make that technology accessible to the businesses who can benefit from it. We exist not to confuse but to empower. To create connections between business and consumer that are organic and meaningful.